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8 sustainable underwear brands to have on your radar

Shop for your essentials with a clear conscience

sustainable underwear brands

If you are doing your best when it comes to shopping as sustainably as possible, then you need to consider where every single part of your wardrobe comes from, all the way down to your underwear.

The great news is that there are lots of great labels out there at the moment that are delivering in terms of style, comfort and sustainability regarding your lingerie drawer.

We recommend looking out for brands that use more eco-friendly materials, whether those are organic, recycled or natural fibres, as well as ensuring that the labels you are shopping from are able to be clear about their supply chains.

In fact, whenever you are making any kind of sartorial investment, we suggest taking your time to do a little research behind the label, something we have done for you with our round-up of sustainable underwear brands. Whether you're in the market for some comfy everyday lingerie from brands such as Pico, Baserange or Knickey, or you're wanting something a little more fun from Fruit Booty, Underprotection or Stripe & Stare, you can do so with a clear conscience.

Below, shop our edit of the best sustainable underwear brands in the business.

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Pico produces essential pieces which can be traced right back to the source. The label works directly with a small, living-wage paying factory in India, that uses organic cotton sourced from local farmers.

As a brand, Pico is always evolving to work harder as a sustainable label. It researched and educated itself about indigenous Indian cotton, to expand its current underwear into sustainable hand towels and bath sheets. Pico is currently researching into the British fibre industry, in particular, British sheep and wool.



Baserange creates comfortable clothes that truly stand the test of time – this is vital when it comes to building a greener wardrobe. The brand uses natural fibres like bamboo and organic cotton for its sporty lingerie and its committed to always learning more to reduce its own environmental impact, from energy use to water consumption.



Knickey reminds us why being transparent with supply chains is one of the most important steps to take as a responsible brand. The label seeks out the most environmentally responsible processes, low-impact fabrics and ethical manufacturing. It prides itself on doing all the hard work so you don't have to – you're in safe hands when it comes to your basics.

Fruity Booty


Fruity Booty offers its customers a fun and playful take on lingerie. Founded in 2018, the London-based label uses locally sourced deadstock and surplus materials to create its sustainably made undergarments, swimwear and accessorises.

Organic Basics


Organic Basics knows that when it comes to sustainability, brands must think of the impact it has on not only the planet but on people too, something that is embedded in its brand ethos.



Proclaim is a nude-only lingerie brand based in Los Angeles that's made from earth-conscious fabrics. The label was first established on the principle that fashion should be inclusive of all women, as well as to be kind to the planet and people, meaning you know that your everyday wardrobe is doing some good.

Stripe & Stare


Stripe & Stare not only makes the most comfortable briefs, but it also helps the planet in doing so. The essentials label crafts its pieces from modal, a material made from beechwood trees that uses 95 per cent less water than cotton – it's also biodegradable and compostable. Choose from lacy briefs, patterned pieces and soft, yet supportive bralettes.



Since its launch in 2010, the Copenhagen-based label Underprotection has established itself as a sustainable underwear brand to lead an example in the industry. It focuses on being as conscious as possible and helping its customers be more responsible with how they shop, without having to compromise on style. It only uses certified materials like Tencel, lyocell, as well as recycled polyester, wool and nylon. Most of its products are vegan-friendly too, apart from recycled products including world or waste resources such as milk.

Its sustainable approach doesn’t stop there, as its packaging is all either recycled or biodegradable and it only works with certified factories ensuring fair working conditions and wages.

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