Although there has never been more interest in or enthusiasm for sustainable fashion, most brands and consumers are still learning about the specifics of how to embrace more climate-friendly practices – and it is no exaggeration to say that, at times, it can seem a daunting task to even try to understand the basics, particularly with so much conflicting information out there.
However, organisations like TrusTrace – which is a platform for supply-chain transparency and product traceability within the fashion and retail industries – are trying to help brands and consumers find clarity within the sustainability world. The first step? Understanding why traceability is so key to running a truly sustainable fashion business.
"We’re at an inflection point as an industry, where sustainability is evolving from a ‘nice-to-have’ to a ‘must-have’ business imperative; a point at which one’s greenline is becoming every bit as important as one’s bottom line," Shameek Ghosh co-founder and CEO of TrusTrace explains. "However, with this evolution comes the need for knowledge – on how to most effectively manage this sustainable transformation – which is why we’ve teamed up with Fashion Revolution and Fashion for Good to develop this Traceability Playbook."
"Together, with some of the most knowledgeable, best-informed minds available, we’ve created a resource for the fashion industry that will significantly support sustainable transformation."
The playbook – which was unveiled this week as part of the Global Fashion Summit in Copenhagen – aims to be a one-stop guide for fashion brands, who are wanting to accelerate sustainable transformation with digital traceability.
"Traceability describes the process of tracing the origins, movement, and evolution of products and materials," TrusTrace explains in the playbook. "It sounds simple enough, but in reality, traceability is incredibly complicated to achieve, especially for large brands with thousands of products and suppliers along the value chain, spread across multiple continents."
The guide combines knowledge and expertise to help brands understand the basics of achieving supply-chain traceability. Providing both up-to-date insights and examples of good practice, the playbook includes case studies from companies including Balenciaga, Gucci and Adidas, as well as insight from experts.
Ultimately, the guide has been created in order to support brands in understanding the business case for traceability while offering a step-by-step roadmap to achieve it.
If you want to find out more information about TrusTrace and the importance of traceability in fashion, you can discover the Traceability Playbook here.