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The best personalised jewellery to invest in now

From initial necklaces to zodiac charms

initial pendants
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Cast your mind back and you might remember that the demand for personalised jewellery reached critical heights in 2018 when (old) Céline released its lust-worthy oversized alphabet necklaces that were seen on anybody who was anybody at the time. Since then, the demand for personalised accessories has shown no signs of slowing as brands and designers like Chloé and Van Cleef & Arpels have released meaningful, individualised jewels and gems, ranging from rings to earrings, necklaces to bracelets.

Jewellery that often holds a particularly special meaning for people, when you invest in something personalised, it’s a reminder of whoever or whatever you’re holding close to you – whether that’s yourself (no judgement here), your significant other, family or even your group of friends.

When it comes to styling, personalised pieces tend to be super wearable too so you can wear them every day and easily pair them with a range of existing designs already in your jewellery box.

So whether you're looking for a delicate gold necklace with a subtle initial pendant, a throwback friendship bracelet with a contemporary twist or a ring featuring your star sign or a loved ones, you're in the right place.

Below we've curated some of our favourite personalised jewellery of the moment from designers such as Cassandra Goad, Liberty, Monica Vinader and Annoushka. These beautiful pieces are the best way to add a personal touch to any look.

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Marc Jansa

Labradorite, Tiger Eye, Mother of Pearl and crystals blend in a bright squarish oval that saves your floating initial pendant, making it a timeless icon of your own to treasure forever.

Marlo Laz

This Zodiac Wave gold and enamel ring gives us retro vibes and in all the right ways. The design comes in black too and looks excellent stacked with other rings.

Maya Brenner
Maya Brenner

Worn by the Duchess of Sussex and celebrities like Mila Kunis, Maya Brenner's initial and gem necklaces are beautifully subtle. You can choose from silver, gold or rose gold and add up to five initials and/or birth stones to each chain.


Studded with tiny freshwater pearls, this alphabet pendant chain will add a chic vintage vibe to any look.

Designer Sophie Pacharee was destined to become a jewellery designer from a young age, as her father used to collect rare gemstones from around the world, which she would help discover.

Cassandra Goad

A classically elegant chain bracelet inspired by a client who wanted to create something subtle, yet still special, as a celebratory gift.

Monica Vinader
Monica Vinader

Friendship bracelets may conjure nostalgic memories of plastic beads for you but Monica Vinader's version is a little more sophisticated. Made from 18ct Gold Plated Vermeil, it would make the most meaningful gift for your BFF.

Loveness Lee

Loveness Lee's alphabet necklace will fast become a staple in your everyday wardrobe. This charming 18ct gold-plated pendant, featuring the brand’s signature textures, stands out when worn alone, or can be layered with other letters to spell out your style.

Liberty London

Liberty London's smart new lettered signet rings are available with or without a sprinkling of white diamonds, depending on what suits your personal style.


This made-to-order piece from Anoushka can be personalised with any name, word or phrase in 18ct yellow gold, rose gold, white gold or white gold with black rhodium.

Jessie Ve

With white diamonds set in yellow gold, rose gold or platinum, Jessie Ve's twinkling earrings allow you to subtly carry a constellation wherever you go.

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